Brand Analytics

 

 

Brand Analytics

Is it possible to make effective decision if you don't understand the benefits?
NO
Our Analytics teams develop the best solutions, using a combination of primary research, advanced statistics, decision science, and financial analysis, so we can define and quantify the issues related to innovation. We show our clients what factors really drive demand, and help them understand what role brand plays in mitigating risks. These insights give our clients the confidence to make the right value-creating decisions.

Our Advanced Edge Systems is a mobile and desktop analytic application that helps marketing and other top executives keep tabs on the reputation of their brands—and those of their top competitors.

The solution, which was created by our partners in Maryland, USA, extracts data from various source and utilizes a cadre of proprietary analytics to reveal the presence and primary cause of shifts in brand influence, corporate reputation and marketplace trend. Automatic email alerts are generated when specific thresholds of positive or negative activity have been realized and link to a single-screen, tell-all interactive data visualization that requires just seconds to comprehend and can be viewed on any mobile or desktop device.

The analytic application was chartered to unite several different data channels utilized by internal marketing and customer satisfaction departments and to help overcome the “dashboard syndrome” in which dozens of text and charting elements must be digested to understand social media, popular media and trade media metrics.