Retail outlets are often crowded with lots of competition calling for attention. There are however many merchandising points that can single out brand values and call customers to action. From graphic hang tags, stickers, wall props, ceiling hangs, to every item within and around the outlet.
Proper merchandising is the "silent salesman" in the retail store. these products convey the brand image and values to the consumer. Information about the materials, brand, sizing and price all fit into this area and is key to all retail merchandising.
Formats of brand merchandising solutions include:
- Printed items, such as pocket flashers, graphic hang tags and button bags